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Top Tips for Selecting the Right Fonts for Your Business or Event Banner

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Many experts would say that the right banner for your business or event would have to be comprised of a few key elements, such as the right colours, the right information, the right ‘call-to-action’, and more. But yet another important element in any printed advertising material that we often take for granted is the font.

If you would really like your business or event banner to stand out and be as effective as can be, you need to pay careful attention to the fonts as well. Here, then, is your essential guide to choosing the best fonts for your banner:

You can mix and match, but only to a minimum

It is important for you to keep in mind that you should keep your number of fonts to a minimum. Once again, it is better to stick with something simple and straightforward, unless you want to confuse your reader or audience even further. From the start, you should have only two fonts – not more – in one banner, because more than two can end up destroying your banner’s cohesion and make your message more difficult to see or understand. What you can do to make this easier is to choose a bold and prominent type of font, such as sans-serif, for the name of your company (or the name of your event), and a smaller, less blatant font for the other pieces of information or message included in your banner, including your call-to-action.


Avoid using a ‘novelty’ and ‘script’ font

When creating and designing your event or business banner, you should also try to stay away from those so-called ‘novelty’ fonts, such as comic sans, lucida calligraphy, French script, and the like. Although a ‘novelty’ font may look unique and quirky, they often give the impression of – you guessed it – quirkiness, immaturity, or unreliability, and are not entirely suited for professional or commercial uses. Even if your company is dealing with children’s toys, stationery, or fashion, for example, it would still be better to stick with more solid, mature fonts that give a good impression. If you would like to add character to your banner, you can do so in other ways – photos and images, for example, or even a combination of colours.

In the same vein, try to stay away from using ‘script’ fonts as well, especially if you are aiming to have your banner seen or read from a distance. Whilst these ‘script’ fonts may look attractive and somewhat personal, since they look like they are handwritten, they can be very difficult to read from far away.

Stay on the safe side with sans-serif

If you are having a bit of difficulty choosing the right font for your banner, you can easily stick with serif or sans-serif. The beauty about serif and sans-serif is that they are clean, solid, and modern-looking fonts. One tip, however: if you are planning to place many words or letters in your banner, it would be a good idea to opt for serif, which is easier to read when read in large batches or pieces. Sans-serif, on the other hand, is a good choice for a banner that does not have too many letters or words, and can be easily read from a good distance.

Another aspect about the serif font is that it often features a ‘stroke’ at the end of each letter, making it easier to read in hunks or blocks as well.

If you are really not quite sure about your banner design and banner printing needs and would like to make the right choice, even when it comes to your banner’s font, you can always turn to the experts, such as Roller Banners UK who will be more than willing (and able) to provide you with the advice you need.

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